When it comes to generating sales, business consultants everywhere say it’s not only your verbal communication that makes or breaks the deal. Instead, it now been realised that nonverbal communication is the main factor for achieving successful sales.

Communication skills are an essential point business coaches evaluate in an individual or business. While spoken and written interaction are fundamental aspects of interpersonal communication, what’s being understood through nonverbal communication is of value too.

According to business consultants, eye contact, body language and active listening are all part of nonverbal communication. Studies evaluating communication skills found that nonverbal messages are 55% effective in delivering your sales message, compared with 38% for voice inflection and 7% for words.

A executive coach focuses on your communication skills. Some areas to consider when enhancing nonverbal communication skills are:

1. Eye Contact. Good eye contact, say business consultants, is an essential nonverbal sales technique. From the point of view of business coaching experts, eye contact plays a significant part in developing credibility and strong interpersonal communication.

2. Active Listening. Active listening, according to business coaching professionals, is being aware of what another person is saying by silently giving supportive clues, like a nod of your head or expressive eyes, and then verbally restating their concerns. As business consultants highlight, active listening creates customer rapport and helps you to better tailor your sales message to a customer’s requirements. A business coach, executive coach, or executive management training are absolutely excellent resources for acquiring skill in the domain of effective listening.

3. Body Language. Many a business coach or executive coach will say to you that a great leader is one who conveys confidence and enthusiasm simply with their posture. That’s why such a large percentage of organisations carry out executive management training to teach their employees subtle body language strategies. For example, a receptive stance is folding your hands in a relaxed manner in front of you and expressing your undivided attention. A calm, receptive posture helps to establish a trusting business relationship.

4. Voice Tone. When you communicate verbally, business consultants will suggest you use a warm and enthusiastic tone, with an alteration in inflection to emphasise important points. A successful sales pitch, according to executive management training courses, should have the proper balance of emotion and energy. A business coach or executive coach is an excellent resource for honing your tactics.

5. Facial Expressions. Your feelings and thoughts show on your face, in particular your eyes and mouth. Business coaching can help you with developing approachability through your smile and eyes.

6. Gesturing. While it’s good to use gestures to keep your sales message interesting, business coaching shows you how not to overdo them. Through executive management training, you can begin to understand the ideal balance between gesturing with your hands, head, or eyes so the listener will stay transfixed on what you’re saying.

Executive management training can help you with creating awareness of your active and passive communication, and then help you to understand it’s role in your upcoming success. In the majority of cases, a business coach or executive coach has found that making a sale is based almost entirely on communication skills.

Alan Gillies is the Managing Director of the L2L Group. He specialises in delivering Executive Coaching, Training and Consultancy Services to International Businesses across the World. Want to discover more about these comprehensive business development success strategies? Don’t hesitate, get Alan’s incredible FREE Business Pack now!